The branded generic top-level domain has received a major boost from Google’s Chromecast. This is specific to companies already in the content distribution business. You can surf the web on nearly all the flat screens in your home because it converts your computer, phone or tablet into a remote control; all this at a paltry$35 from Amazon Prime in two days.
Due to its cost-effectiveness and user-friendliness, the technically challenged can search online from the couch. It could make millions of cable consumers in the U.S. change their technology preferences due to competitive pricing.
Comcast has already submitted applications for many gTLDs like .XFINITY and .COMCAST. This indicated a future shift to online distribution while preparing itself with the required technology. Joining Comcast is Dish Network with several applications for gTLDs such as .OTT, .BLOCKBUSTER, .MOVIE and .DISH. Others are Rogers, EchoStar, Frontier Communications and Now TV. Meanwhile, these industry leaders are providing access to the internet in readiness for future consumer behavior shifts.
If consumers focus their spending on fiber access via Google Chromecast and turn every device into a remote control, a shift away from cable makes the digital world within reach for the typical consumer.
Various content distributors and traditional networks in the gTLD space applied for gTLDs like PlayStation, ABC, XBOX and Bloomberg. Google also made 101 applications. Amazon had 76. Others like L’Oreal opted for huge generics for makeup, beauty, hair and more. This gives them ownership of the top-level domain. It provides the user with access to the products and related topics. Conversely, important data can be tracked across their own digital channel.
Other applicants looking to build out channels of content include NBA, NFL and MLB. gTLDs free these firms from the concept of homepage online providing them with the chance to issue directories of content and distinct landing pages welcoming customers into their new environment.
As such, consumers determine their own digital experience. Internet-based TV becomes accessible to millions. Consumers are on the verge of adopting this new technology.